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Our response to the withdrawal of the Quiet Revival report

On Thursday 26th March 2026, the Bible Society withdrew their Quiet Revival report. The Vineyard Leadership Team have written a response to this update which you can read below.

We were disappointed to hear that the 2025 Quiet Revival report has been deemed unreliable due to sampling errors by YouGov and has since been withdrawn by The Bible Society. YouGov’s CEO, Stephan Shakespeare, has taken full responsibility for the oversight that led to this error, and the Bible Society have handled YouGov’s mistake with transparency and integrity.  

While the dataset is now considered unreliable, that does not mean it was wrong. Like many of you, we have valued this report because it appeared to put numbers to what we have already been hearing and seeing on the ground; however, the underlying signs of God at work remain.

The Quiet Revival report offered helpful language, but it was never the only lens through which to understand what is happening.  So, importantly, this does not change the bigger picture. There remains a wide body of evidence, alongside countless lived stories, pointing to something significant taking place. Our confidence that the Lord is moving is unchanged; this news should not diminish our faith or lower our expectation.

When we step back and look at the wider landscape, the broader picture of a shifting spiritual climate still holds. For that reason, we have pulled together some of the key insights below, recognising that you may be asked questions in light of this update.

Some Encouraging News

Here is some encouraging news, independent of the Quiet Revival report:

Alpha Research: Alpha reported a 35% rise in UK attendance in 2025, and the number of courses has grown from 8,000 to 10,000 as more people stepped forward to explore faith.

Church Data: Alongside the tangible rise in steps of faith, there are increased signs of people turning their lives to Jesus. In 2024, the Catholic Church reported a 21% rise in baptisms of those aged over seven, alongside a 44% increase in adults receiving Holy Communion for the first time. The Church of England similarly reported an 11.5% rise in teenage and adult baptisms, the largest increase since these categories were introduced, and according to the Baptist Union, they had a 5.3% increase in the same year.

Bible Sales are Booming: Interest in Scripture is growing as well. Retail purchases of Bibles increased by 134% between 2019 and 2025 (NielsenIQ Book Data). This figure only reflects retail sales and does not include large-scale distribution through churches and organisations (like us), suggesting the true level of engagement is even higher.

Youth For Christ (UK): Research published with DJS Research found that 41% of 11–18-year-olds say they pray, up from 31% in 2020, and 32% say they believe in God.

Student attitudes: Recent research among UK students (conducted by Savanta for Fusion) found that 50% of students believe the Bible is relevant to today’s world, and 33% of non-Christian students would be interested in reading the Bible with a friend. This points to a notable openness among students to engage with Scripture, even among those who do not identify as Christians.

Cultural Conversations are Shifting: Christianity is becoming more visible and more openly discussed within mainstream culture. From groups like the “Bible Brothers” at Arsenal FC, to Olympic athletes speaking publicly about their faith, to artists and major podcasts exploring spiritual questions, there is a noticeable change in tone. High-profile conversations, such as Steven Bartlett’s interview with Wes Huff just last week, reflect a broader cultural openness.

Personal Conversations are Opening up: The Talking Jesus report asked non-Christians who have had a conversation with a Christian about their faith what they thought about that conversation. 36% would be open to an encounter with Jesus after the conversation, 33% wanted to know more, and 75% felt comfortable in the conversation.

 A Quickening of Spiritual Openness: We are seeing an acceleration of faith in the younger generations. They are a deeply spiritual generation.  There is an intensification of active faith among young adults, who are proving to be remarkably open to exploring questions of identity, meaning, and purpose. 

Taken together, these signals suggest a growing willingness to engage seriously with Christianity in the public square and in personal conversations.

So what does all this mean?

Al Gordon was interviewed by Christianity Magazine this month, and we would echo what he said:

“I don’t think we’re in revival yet. But this is definitely not business as usual. I’ve been involved in church life for 30 years now, and I have never known a time like this where there are signs and wonders, people having dreams in the middle of the night and turning up at church.

One famous theologian defined revival as “the acceleration of the normal Christian life”. On one level, we are seeing normal things happen. People coming to faith, getting baptised, experiencing Jesus, joining the church. But we’re definitely seeing an acceleration of these things.I think there are some hot spots where there are signs of breakthrough. Asbury was one.

But we have a very Western lens on this. Don’t forget, around the world, revival is how the Church grows. China, Iran, Africa, Latin America, Asia, India, much of the world has been in revival.”

So, on the one hand, we are disappointed by the human error that led to the withdrawal of the Quiet Revival report. But our confidence that the Lord is moving powerfully remains unchanged. It can be unhelpful to put too much language on what exactly is happening right now, so we would pastorally lean towards ‘awakening’ more than ‘revival’.  

In the wider picture, there is no shortage of credible insights from Talking Jesus, Fusion, and Youth For Christ, alongside the range of external data sources referenced by the Bible Society beyond YouGov. 

So, have confidence.  Jesus is building his church, God is on the throne, and the Spirit is moving powerfully.  These are significant days for the church, and a remarkable time to be leading. 

With our love and encouragement,

John & Debby Wright and The Vineyard Leadership Team

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